Dental Whale Executive Scott Mortier to Address Effectively Converting Customers with Digital Marketing
DAVIE, Fla. (October 29, 2018) – Dental Fix Rx, a fast-growing mobile dental equipment repair service franchise and a subsidiary of Dental Whale, will meet with fellow franchisors and franchisees alike during the IFA’s Emerging Franchisor Conference, Nov. 7-9, at the Hilton Miami Downtown. Scott Mortier, chief development officer of Dental Whale, is a featured guest speaker during this event designed to help developing franchise brands grow.
A rapidly-growing franchise, Dental Fix Rx is capitalizing on increasing demand and revolutionizing the dental service industry by delivering immediate, on-demand equipment service, handpiece repairs and cost-effective consumable products to more than 53,000 dental customers. Dental Fix Rx’s network of highly-trained franchise professionals spans more than 200 territories throughout North America, offering clients timely, customized services that produce fast, efficient and high-quality repairs. Dental Fix Rx, the only U.S. franchise that truly serves the $38-billion dental equipment repair sector, expects to award another 40 territories before year end and anticipates all U.S. territories to be sold within the next two years.
The Dental Fix Rx corporate team provides all franchisees an intensive eight-week training program, as well as centralized technological and account management services. By handling the majority of the back-end office support, franchise owners are able to focus solely on servicing customers. Confident in its business model, the company is one of the only franchises to offer a franchise guarantee, refunding the franchise fee if new owners do not service 40 clients within his or her first year of business. The company also does not require franchisees to pay royalty fees.
Dental Fix Rx is a subsidiary of Dental Whale, a company offering private dentists a range of services and support, and which collectively engages more than 17,000 customers/dentists all over the country and generates more than 5,000 customer leads annually.
Mortier, whose expertise includes innovative approaches to driving growth and unique digital lead generation strategies in the franchising space, will speak on the topic, “Digital Marketing: Driving Customer Acquisition by Leveraging the Latest Trends, Tools and Technologies,” at 8 a.m. on Nov. 7.
The topic will cover a range of subjects, including:
- Social media marketing via LinkedIn sponsored messaging and Facebook retargeting ads
- Influencer marketing and using key opinion leaders in the industry
- Digital marketing as the lowest cost marketing channel
- Video and photos 800 percent more engaging than traditional stock images and copy on ads
- And much more
“I look forward to sharing what I’ve learned about digital marketing in my many years of franchise experience,” Mortier said. “Many business owners are compelled to franchise their concepts because it’s a viable way to expand a business with limited risk and less capital. However, many get bogged down when it comes to digital marketing because trends happen quickly and technology is ever-evolving. I plan to simplify it for those who attend the IFA’s Emerging Franchisor Conference.”
To register for the IFA Emerging Franchisor Conference, visit //www.franchise.org/efc.
ABOUT DENTAL FIX RX:
Founded in 2009, Dental Fix Rx is a fast-growing mobile dental equipment repair service franchise that is revolutionizing the dental service industry by delivering immediate, on-demand equipment service, hand-piece repairs and cost-effective consumable products through its network of highly-trained franchise professionals. With local franchise owners serving businesses within their market, Dental Fix Rx completes repairs on-site from mobile repair centers that are equipped to fix a wide range of equipment found in any practice – from compressors to chair upholstery. The company has awarded more than 200 franchise territories that service over 53,000 customers throughout North America. For more information, visit www.dentalfixRx.com. For franchise information, call (855) 242-5230 or visit www.dentalfixRx.com/franchise/.